We craft websites that fuse purpose & profit
With our Website Alchemy Engineā¢ youāll uncover the core of who you serve and whyāthen transmute that into a client-winning website. Start the process on your own and decide when you need our help.
fitcode web agency

Your website should be growing your business, not holding it back.
Youāve built something with purposeāa business that transforms livesābut you can't quite figure out how to make your website a revenue driver. Sound familiar?









A step-by-step website roadmapāFollow along or let us take the wheel.
The Website Alchemy Engineā¢ gives you our complete website planning process in a step-by-step format. Apply the framework to your business and bring us in only when you need help.



fitcode website agency
tl;dr: website planning with or without us.
Access the Website Alchemy Engineā¢ for free
Get instant access to tools, templates, and expert guidance.
Work through each stage at your own pace
Discover how to align your website with your purpose and profit goals.
Get expert help exactly when you need it
Engage fitcode to bring your project across the finish line or create something custom just for you.
So what's the full process?
Our process has been refined over five years working with purpose-driven businesses. We've made it clear and actionable whether you DIY or hire us.
brand strategy
Forge a brand that feels right and pays well.
AĀ brand is not your logo and colors. Your brand starts with self-reflectionāthen gets sharpened into an offer people want to buy.
- Figure out who your best clients are (the ones you actually like)
- Find the most profitable way to serve them
- Map their journey and position yourself as the guide
- Brainstorm content, offers, and resources to move them forward


website planning
Your website needs a game plan.
Every page should have a purpose, every word should pull the right people in.
- Set a clear goal for your website and its main CTA
- Figure out exactly what pages you need (and ditch what you donāt)
- Give every page a jobāso visitors know what to do next
- Plan the right SEO keywords to bring in your ideal clients
- Outline and wireframe the siteāIt's like a an empty coloring book you can design on later.
copywriting
Words that win clients and incite purpose.
Craft clear, compelling messages that drive action
- Set a clear goal for your website and its main CTA
- Figure out exactly what pages you need (and ditch what you donāt)
- Give every page a jobāso visitors know what to do next
- Plan the right SEO keywords to bring in your ideal clients
- Outline and wireframe the siteāIt's like a an empty coloring book you can design on later.


web design
Design that wins clients.
Design isnāt just about looking prettyāit needs to move people towards your mission.
- Learn how design choices impact sign-ups and sales
- Moodboard the look and feel so it aligns with your brand
- Collect 3 to 5 hero sections that actually turn visitors into leads
- Finalize all of your content into the design
web development
Development should be an asset, not a bottleneck.
Move fast, make changes easily, and never feel stuck.
- Loads blazing fast so people donāt bounce
- Easily adapts when you change offers or messagingānot stuck with a template
- Lets you update content without waiting on a developer
- Built cleanāno unnecessary bloat or tech headaches


webflow seo
Your website should attract the right peopleāNot just more people.
Bring in clients who actually get what you do and want to work with youāand vice versa!
- Show up where your ideal clients are already looking
- Make it easy for them to see why youāre the right fit
- Guide them toward booking, buying, or signing up
- Keep them engaged so they donāt forget about you
fitcode
feedback
We've been perfecting our craft and process for over 6 years and have the feedback to back it up ā follow along with confidence.

Rianne Gooch, NCIDQ


Ellen Phetsa


Emilee Winland


Caitlin MacDonough


Mickensy Ellis-White


Preston Neubert


Allie Ceravolo

Rebekah Perkins

website alchemy engineā¢ faqs
Common Questions About the Website Alchemy Engineā¢
Totally! We get it ā not everyone's a tech wizard. That's why we designed the Website Alchemy Engine to be tech-friendly, focusing on the strategy and creativity behind a killer website, not the confusing code. Think of it like this: we provide the recipe and ingredients for a delicious website, and you get to be the chef, no coding required! If you need help with the technical baking, we can either whip it up for you or point you to some awesome bakers.
Ah, the DIY website builder graveyard ā we've been there! Here's the thing: most DIY builders just give you the tools to build a site, but they don't tell you what to build. It's like having a hammer but no blueprint. The Website Alchemy Engine is your blueprint, your guide to creating a website that not only looks good but also attracts your dream clients and makes your business shine. We're talking strategy first, tech second.
We fundamentally believe that information should be freely available to everyone. Where compensation should be happily be deployed should be towards implementation, accountability, and delivery. If delivery ends up costing us in the form of running ads at scale, then newcomers may pay an upfront access fee or a one-time offer.
As of right now, we plan on keeping costs at zero and you'll be grandfathered in. In future iterations we may build a web app which uses APIĀ costs or AI Agents in which case we may provide an option to upgrade.
That's totally up to you! The Engine is designed to be flexible, like a yoga class for your website. You can flow through it at your own pace, taking your time with each module or breezing through if you're feeling the momentum. Some folks might finish the core modules in a few weeks, others might take a couple of months. It's all about finding your rhythm and enjoying the journey.
This is designed to be a DIY path, but if you get stuck there will be multiple ways you can setup a paid consulting call with a someone on the team. Alternatively, you can just do the first few modules and decide your time is better spent bringing in clients and letting us do the heavy liftingāwhich is totally okay!
Plus, you'll be joining a community of awesome entrepreneurs in the Website Alchemy Engine who are on the same path. It's like a mastermind group where you can share ideas, get feedback, and build each other up.
Absolutely! The Engine is like a chameleon ā it adapts to any business or niche. With that said, you're definitely going to want let the profit of your highest ticket offer determine the amount of time you invest into setting up your website and marketing funnels which we will help you determine early on. The core principles of attracting your ideal clients and building a strategic website remain the same. We'll help you apply these principles to your unique business, so you can stand out from the crowd and shine your light.
You bet! One of the first things we do in the Engine is help you get crystal clear on who you're serving. We'll guide you through some tactical yet soul-searching exercises and prompts to help you identify your dream clients, understand their needs, and create a website that speaks directly to their hearts.
We hear you! Time is precious, and sometimes you just need to delegate. If you'd rather skip the DIY and have us handle everything for you, we're happy to help. Our team of website alchemists can create a custom website strategy and bring it to life, so you can focus on what you do best. Just reach out and let's chat about your vision, but no we may have a waiting list as we only work with 6 projects per quarter.
Unf*ck Your Website
Whether you follow our framework or work with our team, you'll get a clear path to results.