ā€œThis is one of the cleanest agency landing pages Iā€™ve seen!ā€
ā€œSold my first SEO lead. $2k profit.ā€
ā€œHis expertise doubled the clients visiting my websiteā€
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Website Alchemy

We craft websites that fuse purpose & profit

With our Website Alchemy Engineā„¢ youā€™ll uncover the core of who you serve and whyā€”then transmute that into a client-winning website. Start the process on your own and decide when you need our help.

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fitcode web agency

Your website should be growing your business, not holding it back.

Youā€™ve built something with purposeā€”a business that transforms livesā€”but you can't quite figure out how to make your website a revenue driver. Sound familiar?

Youā€™ve outgrown your DIY site and need something built for growth.
Amazing partners and influencing much of the design and development that went into something we're super happy with. Can't recommend enough!
Robert Bradley |Ā Profit Labs AI
Your website isnā€™t winning clients, and youā€™re tired of missing opportunities.
Micah is great at putting a lot of this complicated web/SEO stuff in easy to understand ways so us normal people who don't get all of that stuff can understand it. He gave me some great feedback to help me with my site, and I'd recommend him to anyone else in need of help.
Curt Sassak |Ā Curt Sassak's Coaching
You want flexibility: a clear plan to follow but expert support when you need it.
Knowledgeable, efficient and friendly. Looking forward to working again with fitcode in the future. Highly recommended.
Todd Stein |Ā Fieldist

A step-by-step website roadmapā€”Follow along or let us take the wheel.

The Website Alchemy Engineā„¢ gives you our complete website planning process in a step-by-step format. Apply the framework to your business and bring us in only when you need help.

.fitcode

XIX

Walk the path with confidenceā€”support appears when you need it.

THEĀ BEACON
IX

The right people will find you when your message is clear.

THE GUIDE
XIV

Watch the signs, adjust the path, and let results unfold.

THE ALCHEMIST
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fitcode website agency

tl;dr: website planning with or without us.

1

Access the Website Alchemy Engineā„¢ for free

Get instant access to tools, templates, and expert guidance.

2

Work through each stage at your own pace

Discover how to align your website with your purpose and profit goals.

3

Get expert help exactly when you need it

Engage fitcode to bring your project across the finish line or create something custom just for you.

So what's the full process?

Our process has been refined over five years working with purpose-driven businesses. We've made it clear and actionable whether you DIY or hire us.

Start with you
Define Your Core Why
Your Ideal Client Tribe
Your Profitable Clients
Map the Journey
Defining Problems/Symptoms šŸ˜µ
Solution Apothecary āš—ļø
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brand strategy

Forge a brand that feels right and pays well.

AĀ brand is not your logo and colors. Your brand starts with self-reflectionā€”then gets sharpened into an offer people want to buy.

Your brand starts with youā€”your interests, values, and the people you naturally connect with. Then, we dial in on where the purpose meets profit, carving out a niche that feels aligned and pays well.
  • Figure out who your best clients are (the ones you actually like)
  • Find the most profitable way to serve them
  • Map their journey and position yourself as the guide
  • Brainstorm content, offers, and resources to move them forward
DIYĀ coming soon (beta)
Hire us for brand strategy!
(est. time: 15 to 20 hours)
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website planning

Your website needs a game plan.

Every page should have a purpose, every word should pull the right people in.

Now that your brand is dialed in, we map out your website so it speaks to the right people and actually gets them to take action. No random pages, no fluffā€”just whatā€™s needed to attract and convert.
  • Set a clear goal for your website and its main CTA
  • Figure out exactly what pages you need (and ditch what you donā€™t)
  • Give every page a jobā€”so visitors know what to do next
  • Plan the right SEO keywords to bring in your ideal clients
  • Outline and wireframe the siteā€”It's like a an empty coloring book you can design on later.
DIYĀ coming soon (beta)
Hire us to plan your site!
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copywriting

Words that win clients and incite purpose.

Craft clear, compelling messages that drive action

Now that your brand is dialed in, we map out your website so it speaks to the right people and actually gets them to take action. No random pages, no fluffā€”just whatā€™s needed to attract and convert.
  • Set a clear goal for your website and its main CTA
  • Figure out exactly what pages you need (and ditch what you donā€™t)
  • Give every page a jobā€”so visitors know what to do next
  • Plan the right SEO keywords to bring in your ideal clients
  • Outline and wireframe the siteā€”It's like a an empty coloring book you can design on later.
DIYĀ coming soon (beta)
Hire us to plan your site!
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web design

Design that wins clients.

Design isnā€™t just about looking prettyā€”it needs to move people towards your mission.

Your website should feel right, match your brand, and actually get people to take the next step. Weā€™ll pull together the right inspiration and make smart design decisions that balance style with strategy.
  • Learn how design choices impact sign-ups and sales
  • Moodboard the look and feel so it aligns with your brand
  • Collect 3 to 5 hero sections that actually turn visitors into leads
  • Finalize all of your content into the design
Learn our design process
DIYĀ coming soon (beta)
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web development

Development should be an asset, not a bottleneck.

Move fast, make changes easily, and never feel stuck.

Your website should be an asset, not a bottleneck. You need something fast, flexible, and simple to updateā€”so as your business evolves, your website keeps up.
  • Loads blazing fast so people donā€™t bounce
  • Easily adapts when you change offers or messagingā€”not stuck with a template
  • Lets you update content without waiting on a developer
  • Built cleanā€”no unnecessary bloat or tech headaches
Learn our build process
DIYĀ coming soon (beta)
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webflow seo

Your website should attract the right peopleā€”Not just more people.

Bring in clients who actually get what you do and want to work with youā€”and vice versa!

You donā€™t need more noiseā€”you need the right people finding you, resonating with your message, and taking action. We help you attract, engage, and convert clients who align with your business.
  • Show up where your ideal clients are already looking
  • Make it easy for them to see why youā€™re the right fit
  • Guide them toward booking, buying, or signing up
  • Keep them engaged so they donā€™t forget about you
Hire us to rank you on google.
DIYĀ coming soon (beta)
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fitcode

feedback

We've been perfecting our craft and process for over 6 years and have the feedback to back it up ā€” follow along with confidence.

"SEO has been helping me so much more than hiring out for social mediaā€¦ "

Rianne Gooch, NCIDQ

Owner & principal designer, Rooted Interior Design

"Fitcode is the company that is recommended."

Ellen Phetsa

Owner, Designer, EP Design Studio

"I highly recommend Micah for website design. He listened to my wants/needs, created an aesthetically pleasing layout/design, and was incredibly fast on the delivery. I appreciated his process and enjoyed working with him!"

Emilee Winland

Owner, Winland Designs

"Micah is simply amazing at what he does! Throughout the process of onboarding with him, he provided detailed instruction with videos so it was extremely easy to follow along and set up my site and SEO quickly. He has been very knowledgeable and attentive when I have questions or need support..."

Caitlin MacDonough

Owner, CMM Interiors

"Micah is very knowledgeable, responsive, professional, and thorough. He answered all of my questions and dramatically improved my website. Highly recommend!"

Mickensy Ellis-White

Owner, Mpower Counseling

"Excellent website designer. Their dedication and attention to detail is unmatched. Works daily to deliver concepts that move the needle of experiences for customers and products."

Preston Neubert

Owner, Highland Gutters

"I started working with Micah through a referral from a business course I took and I am SO happy this connection was made! He is super easy to work with and made the process very streamlined. He wasn't afraid to go above and beyond for additional help too! Highly recommend!!!"

Allie Ceravolo

Owner, Designs by Allie

"I have had the best experience with Micah and his team. They are always so helpful. I would highly recommend them."

Rebekah Perkins

Owner, Bentley James Interiors

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website alchemy engineā„¢ faqs

Common Questions About the Website Alchemy Engineā„¢

I'm not tech-savvy. Can I still use the Website Alchemy Engine?

Totally! We get it ā€“ not everyone's a tech wizard. That's why we designed the Website Alchemy Engine to be tech-friendly, focusing on the strategy and creativity behind a killer website, not the confusing code. Think of it like this: we provide the recipe and ingredients for a delicious website, and you get to be the chef, no coding required! If you need help with the technical baking, we can either whip it up for you or point you to some awesome bakers.

I've tried DIY website builders before, and they haven't worked. What makes this different?

Ah, the DIY website builder graveyard ā€“ we've been there! Here's the thing: most DIY builders just give you the tools to build a site, but they don't tell you what to build. It's like having a hammer but no blueprint. The Website Alchemy Engine is your blueprint, your guide to creating a website that not only looks good but also attracts your dream clients and makes your business shine. We're talking strategy first, tech second.

How much does the Website Alchemy Engine cost after the beta period?

We fundamentally believe that information should be freely available to everyone. Where compensation should be happily be deployed should be towards implementation, accountability, and delivery. If delivery ends up costing us in the form of running ads at scale, then newcomers may pay an upfront access fee or a one-time offer.

As of right now, we plan on keeping costs at zero and you'll be grandfathered in. In future iterations we may build a web app which uses APIĀ costs or AI Agents in which case we may provide an option to upgrade.

How much time will it take to complete the Website Alchemy Engine process?

That's totally up to you! The Engine is designed to be flexible, like a yoga class for your website. You can flow through it at your own pace, taking your time with each module or breezing through if you're feeling the momentum. Some folks might finish the core modules in a few weeks, others might take a couple of months. It's all about finding your rhythm and enjoying the journey.

What kind of support do you offer if I get stuck?

This is designed to be a DIY path, but if you get stuck there will be multiple ways you can setup a paid consulting call with a someone on the team. Alternatively, you can just do the first few modules and decide your time is better spent bringing in clients and letting us do the heavy liftingā€”which is totally okay!

Plus, you'll be joining a community of awesome entrepreneurs in the Website Alchemy Engine who are on the same path. It's like a mastermind group where you can share ideas, get feedback, and build each other up.

My business is quite niche. Will the Website Alchemy Engine work for me?

Absolutely! The Engine is like a chameleon ā€“ it adapts to any business or niche. With that said, you're definitely going to want let the profit of your highest ticket offer determine the amount of time you invest into setting up your website and marketing funnels which we will help you determine early on. The core principles of attracting your ideal clients and building a strategic website remain the same. We'll help you apply these principles to your unique business, so you can stand out from the crowd and shine your light.

I'm not sure who my ideal client is. Can the Website Alchemy Engine help me with that?

You bet! One of the first things we do in the Engine is help you get crystal clear on who you're serving. We'll guide you through some tactical yet soul-searching exercises and prompts to help you identify your dream clients, understand their needs, and create a website that speaks directly to their hearts.

What if I don't have time to do the DIY part? Can I just hire fitcode?

We hear you! Time is precious, and sometimes you just need to delegate. If you'd rather skip the DIY and have us handle everything for you, we're happy to help. Our team of website alchemists can create a custom website strategy and bring it to life, so you can focus on what you do best. Just reach out and let's chat about your vision, but no we may have a waiting list as we only work with 6 projects per quarter.

Unf*ck Your Website

Whether you follow our framework or work with our team, you'll get a clear path to results.