We exist to ignite that fire within you—to make "fusing purpose with profit" feel like the only way forward, so you're obsessed with every project.
We simplify the complex into your business with our Website Alchemy Engine™—injecting strategy, authenticity, and automation to forge a crystal-clear growth roadmap for your brand.
We build client-winning websites that not only scale your business and generate consistent results, but also transmute your online presence into a high-performing investment vehicle.
3:33 PM 5d
More than just website wizards
We’re on a mission to help purpose-driven entrepreneurs see their website not as a cost, but as a powerful catalyst for real growth, lasting impact, and freedom.
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Entreprenuers on a mission choose fitcode
Your website isn’t just a set of pages. It’s your first impression, your salesperson, your onboarding tool, and your growth engine—working tirelessly 24/7. Yet most entrepreneurs struggle with websites that feel complicated, frustrating, and disconnected from their real purpose. At fitcode, we simplify digital complexity and fuse purpose with profitability.
Our goal is simple: transform your website into a client-winning, automated growth machine, so you can spend less time wrestling with tech and more time making an impact.
About us
The alchemy of our approach
Everything we do revolves around turning your website into a business-building machine that truly feels like you. Here's how we do it:
Data-Driven Clarity
We don't guess—we measure. Every decision about your website is guided by real-world data and clear metrics. Think of it like a roadmap that keeps your business moving confidently forward.
Intuitive Innovation
Numbers alone don’t build brands people love—intuition does. We encourage bold moves and fresh ideas, helping you blend data insights with your unique vision, creating a website that’s as authentic as it is effective.
Strategic Simplicity
Your website needs more than good looks. It needs to actively convert visitors, reflect your deeper purpose, and grow your business. We carefully plan every detail, guiding you clearly at each step—so there's zero guesswork.
👋🏼 Meet the team
Hey, I’m Micah—founder of fitcode.
My personal ‘why’ behind fitcode is straightforward: To help entrepreneurs build lives and businesses centered on freedom, authenticity, and genuine self-expression.
But let's skip the fluffy backstory and keep it real:
- I built my first websites in college—for beer money.
- After college, I spent 6 years as a financial advisor. When I got custody of my son, I realized long hours wouldn’t let me be the dad I wanted to be—so I left finance behind.
- I bounced around starting businesses, but when things settled, I realized building websites, optimizing funnels, and automating processes was what I truly loved.
- In 2019, I launched fitcode—originally focused on the health & wellness space, now grown to serve entrepreneurs and startups ready to scale without chaos.
I learned quickly that the happiest clients and most successful launches all followed the same clear pattern—a system I've refined over the years called the Website Alchemy Engine.
While I know every step inside and out, as fitcode has grown, I realized doing it all alone isn't sustainable. Today, I've got a lean team of trusted experts behind me. Think of me as your pilot—I can fly solo, but when the skies get busy, my co-pilots step in to ensure we always land smoothly.
This means you get the best of both worlds—my personal strategic guidance plus specialized skills from my trusted team:
- Expertise on tap: Need design, development, or copy? Our talented specialists have it handled.
- Speed and clarity: Projects move quicker, and outcomes are clearer because we work as one cohesive unit.
- Flexibility: Whether your project is lean or expansive, we scale easily to fit your needs.
Strategy
This is where the magic starts. I'll personally guide you, clarifying your goals, pinpointing your ideal clients, and laying out a no-nonsense blueprint for success.
Website Creation
Next, our trusted designers and developers bring your plan to life, delivering a fast, beautiful, and high-converting website. We manage every detail—design, coding, integrations—so you can confidently launch without tech overwhelm.
Finding Traffic
Launching is just the start. We optimize your site for steady, quality traffic, giving you a clear roadmap to visibility and sustained growth.
Toolkits and frameworks
We leverage industry-leading frameworks and platforms to streamline the development process and maximize your results:
- Finsweet Pro & Client-First: A proven Webflow system trusted by 800+ Webflow developers worldwide, ensuring clean, maintainable, high-performing code.
- Relume Library: Pre-built, visually stunning components to accelerate your design process without sacrificing quality or creativity.
- SEO Blueprint (Webris): Proven SEO strategies to boost your visibility, rankings, and organic traffic without guesswork.
The bottom line? Your website is built with clarity, speed, and scalability in mind—no tech overwhelm, no unnecessary complexity.
Unf*ck Your Website
Want to see what we can do for your site—zero pressure? Book a quick call or grab our book and start improving your website at your own pace.
About fitcode
Got Questions? We've Got Answers
Fitcode started to simplify the overwhelming complexity entrepreneurs face with their websites. Our mission is to help purpose-driven business owners turn their websites into growth-focused assets—without tech headaches—so they can build meaningful, profitable businesses aligned with their core values.
We specialize in working with purpose-driven entrepreneurs, coaches, consultants, and growing startups who value authenticity and clarity. Our approach is tailored specifically for businesses serious about growth, automation, and building lasting value.
Unlike traditional agencies, we don't just deliver pretty websites—we build strategic business assets. Our process combines data-driven insights, intuitive innovation, and clear, actionable strategies designed specifically to grow your business without confusion or overwhelm.
You'll always have direct, clear communication with Micah and the expert working on your project—no middlemen or endless emails. Fitcode clients enjoy transparent collaboration, straightforward answers, and personalized attention every step of the way.
The Website Alchemy Engine is Fitcode’s proven, step-by-step framework for planning, building, and launching websites designed specifically for growth and client acquisition. It blends strategic clarity, conversion optimization, authentic branding, and technical excellence into a repeatable process you can rely on.
We leverage trusted industry frameworks like Finsweet’s Client-First system, Relume’s design library, and Webris’s SEO Blueprint training because they guarantee quality, efficiency, and reliability. They help us deliver faster results and ensure your website follows industry-leading standards for ease of use, maintainability, and SEO.
Absolutely. We specifically use Webflow because it’s intuitive and easy for non-developers to update. After your site launches, you or your team will be able to easily edit text, images, add blog posts, or adjust content independently—saving you time, money, and hassle.
Absolutely. We specifically use Webflow because it’s intuitive and easy for non-developers to update. After your site launches, you or your team will be able to easily edit text, images, add blog posts, or adjust content independently—saving you time, money, and hassle.
We provide ongoing, proactive support to keep your site performing flawlessly. From regular site check-ups and updates to troubleshooting, security, and optimization—Fitcode ensures your website is always fast, secure, and aligned with your growth goals.
Our approach is straightforward, authentic, and clear. We speak plainly, ditching the jargon so you always understand what's happening and why it matters. Collaboration is friendly, flexible, and stress-free—expect clear timelines, measurable results, and zero overwhelm.